Our motivation and virtues

Our three virtues - rest, digest, enjoy

'Rest, digest and enjoy' is one of our core anchors within our mission. We want to help parents and their newborns live postnatal life in the ‘rest and digest’ way of being – to lesson adrenaline and cortisol levels to regulate the parasympathetic system in the body. When this happens, relaxation and contentment occur, along with healing and regeneration. The body supportively performs activities like digesting, detoxifying, eliminating, and building immunity. At The Pudding Club we believe knowledge is liberating, that understanding nurtures relationships, informed choice creates confidence and all of these aspects support the ‘rest and digest’ way of life – components that are essential for a newborns positive development, and a family’s mental and physical health.

Our motivation - quite simply our children

Our precious innocent newborns need us to know what to do with them. They rely on us to know, and yet far too often in the past many parents have not known for they have not been taught. The Pudding Club is highly motivated to see this lack change for the benefit of our young, their parents, their whanua and our nation.

  • Working first hand with struggling newborns, infants and parents for decades, The Pudding Clubs founder, Philippa Murphy, got tired of seeing the debris that can come from 'not knowing.' She knew that if even half of her knowledge was passed on to parents while they were pregnant we could stop some of this debris. Hence The Pudding Club was birthed. Philippa is committed to finding ways that we can work with intervention and prevention in our children’s first 1,000 days of life.
  • Parenting is one of the most important jobs in the world and yet far too many parents enter that job with little to no training, and all at a time of unprecedented emotions for them and exponential brain development for the newborn and infant.
  • 10-15% of mothers suffer from postnatal depression and a percentage of fathers also experience depression from the changes of having a baby. This kind of education helps to inform them both of the signs, with potential to decrease incidences.
  • 5-20% of women suffer from anxiety during and after pregnancy.
  • An estimated 20% of newborns suffer unnecessarily from the behaviours of colic alone. That’s approximately 12,500 New Zealand babies a year enduring this detrimental start to life, not to mention the number that unnecessarily experience reflux (GER) - this percentage is not known. What is known however, is that New Zealand has a very high rate of newborns being prescribed acid inhibitors that research shows have extreme adverse effects. With fuller education many of these cases need not happen, or could be healed naturally.
  • We have one of the highest rates of child abuse and this education has the potential to decrease those incidences.
  • A growing number of the New Zealand public have voiced they’d like this education for parents. Earlier this year our founder started a petition to the House of Representatives asking our New Zealand Government to fund fuller, dedicated postnatal education in the antenatal stages. At the time of writing this she had 3,602 signatures. Please click here if you too would like your voice heard for the sake of our children.